Our mission

 

‘CRV is a leading customer-focused cattle improvement co-operative, fully committed to adding value for farmers’

 

CRV is one of the leading herd improvement companies in the world with offices and barns in The Netherlands, Belgium, Australia, New Zealand, Germany, Luxembourg, South Africa, Brazil, the USA, the Czech Republic and Spain. CRV also exports semen to about 50 other countries through a loyal distributors network. With the head office located in Arnhem (Netherlands), CRV employs approximately 2000 people.

Innovative leader

CRV wants to play a significant role in the international world of herd management. We want to react quickly to changing market demands and be a groundbreaking organisation by offering innovative solutions and concepts as an answer to the needs of our customers – both dairy and beef farmers across the globe.

Customer focus

CRV, its members, customers and employees, are inspired by the cattle industry. It is from this inspiration that CRV employees have the drive to support their customers and to help them to achieve their goals and to improve their herd results.

Customer needs and customer benefits determine our activities and we want to add value for everyone who uses our products and services. This means that CRV wants to deliver solutions that support farmers in their herd management by contributing to:

  • an increase of the sale price of farm products
  • a decrease in cost price
  • efficient use of labour
  • securing quality in farming

Core business

Herd management is the core business of CRV. This means that our field of activity includes:

  • breeding
  • collection and processing of cattle data
  • herd book activities
  • on-farm services
  • management products
  • publishing magazines about the industry

Reliable partner

Reliability and transparency are very important in the way we serve our customers. We feel responsible for developing sustainable solutions beneficial to the farmer and his environment. In our processes we secure that the quality of these solutions meet the high expectations of our customers. This makes us the reliable partner in herd improvement that farmers can trust and rely on.

Continuity

Being a company with a co-operative base, CRV wants to create sustainable added value to support the continuity of our members’ and customers’ businesses for future generations. Reliability and transparency are therefore very important in the way we serve our customers.

CRV focuses on return on investment and long-term benefits for all stakeholders including all members, customers, employees, suppliers and the society.